PRESS RELEASESOver 17 million pancakes wasted every Pancake Day

London - 16 February 2021 - A new survey into Pancake Day has found that 17,575,680 million pancakes are wasted in the UK on Pancake Day alone.

Commissioned by Too Good To Go, the anti-food waste company, the survey also found that one fifth of Brits are likely to have pancakes leftover on Pancake Day, with a quarter likely to have pancake batter unused.

According to the findings, half of Brits (46%) eat between 2 and 3 pancakes each Pancake Day. Over two thirds (37%) of those eaten are crepes, while over a quarter of those who enjoy pancakes on Shrove Tuesday prefer their pancakes American style.

When it comes to toppings, tradition holds out. Sugar and lemon takes the top spot in a chart of the nation’s favourite toppings, with 40% of the nation preferring it on Pancake Day. Coming in second at 21% are sweat spreads such as hazelnut spread or jams, followed by ice-cream (13%), fruit (13%), bacon and maple syrup (11%) and finally a more savoury option of ham and cheese with 5% of UK adults selecting it as their topping of choice.

A quarter of UK adults claim to have never had any pancake-related accidents, however, 22% of men have flipped a pancake and got it stuck on the ceiling while women are more likely than men to have had their pancakes stuck to the pan. This may be due to the fact that women are more likely to have pancakes on Pancake Day than men (52% compared to 42%).

Jamie Crummie, co-founder of Too Good To Go, said: “Pancake Day is one of the most popular dates in the calendar that involves food and our data shows just how many of us Brits serve up a pancake or two to mark the occasion. It is interesting to see that a day historically dedicated to eating up ingredients so that they don’t go to waste, is now actually contributing to our food waste problem. With over 17 million pancakes potentially going to waste this Tuesday we’re keen to ensure that pancakes are eaten and enjoyed instead of thrown away. If your household does have leftover pancakes, pop them in the freezer so that they can be enjoyed another time, or turn what was meant to be a sweet crepe into a savory galette for lunch the following day. Pancakes aren’t just for Shrove Tuesday after all! ”

Too Good To Go lets people buy surplus food and drink from pubs, restaurants, retailers and producers to stop it from going to waste. Consumers simply download the free Too Good To Go app and search for nearby businesses with unsold produce. They then purchase a ‘Magic Bag’, collect it at an allotted time and enjoy it.

For more information on Too Good To Go visit www.toogoodtogo.co.uk.

ENDS

Note to editor: Survey of 2013 nationally represented consumers conducted by Markettiers/Opinion matters on behalf of Too Good To Go between 9-12 February 2021.

ABOUT TOO GOOD TO GO

Too Good To Go has a simple mission: to make sure all food gets eaten, not wasted.

In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food. The food’s only problem? It hadn’t sold in time, and no one was around to take it off the restaurant’s hands. The group pioneered a seamless solution: an app that lists businesses’ unsold food so local diners can find, buy and enjoy it.

Now, thousands of Magic Bags are rescued from businesses such as supermarkets, restaurants, and bakeries every day. The success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a planet-friendly food system.

Too Good To Go by numbers:

15 countries

60 million meals saved globally

30 million app installs globally

70,000 partner stores globally

2020 became a registered B-Corp

Find out more at www.toogoodtogo.co.uk, or visit us on Facebook, Instagram or Twitter.

PR Contact:

Belinda Hallworth - PR Manager

bhallworth@toogoodtogo.co.uk