For the love of food
Too Good To Go is the story of a great idea turned successful enterprise - almost overnight! It’s a journey that started - and has continued - with a love of food and resources and not wanting to let them go to waste.
All-you-can-eat restaurants, bakeries and sushi restaurants want to keep their selection looking fresh and varied at all times. Even an hour before closing time. Otherwise, potential customers may be put off by the lack of fresh food on display and move on to the next place. So they keep on making fresh, delicious food all day. But what happens when they’re nearing closing time, a fresh batch of California rolls has been prepared, and there are no more mouths to feed?
It. All. Goes. To. Waste.
It’s not just those California rolls, the freshly made baguettes, or the delicious stir-fry at the buffet. It’s so much more than that. 1.3 billion tonnes more to be exact. That’s how much food goes to waste each year worldwide.
And that’s how the idea for Too Good To Go started. Seeing first-hand, tray after tray of delicious and perfectly good food being thrown straight into the bin, and realizing the extent to which we disregard and throw away one of our most vital resources.
Five young entrepreneurs, who went on to found the company, quickly decided to find a solution to this problem and (in a matter of months) Too Good To Go was born. Now, Too Good To Go has more than 100 employees worldwide, operates in 7 European countries, with over 2.5 million meals resqued, 3 million app downloads - and the numbers increase day by day.
Strong values and a great purpose
Too Good To Go is backed by a handful of main investors who really believe in the idea and see the potential to grow even more.
One of the key investors is Preben Damgaard, who sold his highly successful accounting system, Navision, to Microsoft for $1.3 billion in 2002. When talking about his investment he says: “The strong values and the good idea is one of the main reasons for my joining the company. That’s what I look for - the original idea and the optimal team. That has to be there from the beginning because it’s not something that can be adjusted that easily.”
Birgit Aaby, who owns a cleaning company with more than 200 employees, is another investor in Too Good To Go. She explains her reason behind joining: “They are doing something good for the world, and I really like that it’s not all about the money, but more about doing something for someone else. Before I joined, I didn’t really think about food waste in my household, but now it’s very top of mind. So I definitely hope that this will be self-perpetuating in the minds of the consumers and we can help make the world a better place.”
The third main investor, who has jumped on board full time, is Mette Lykke. Lykke founded Endomondo, the fitness app, in 2007 and is now the CEO of Too Good To Go. She is ready to tackle her next start up succes: “Too Good To Go has a very relevant agenda and a great purpose. The founders of the company have come a long, long way in the first 18 months. I’m really excited to be part of this.” You can get to know Mette better here.
Creating a world without food waste
With so many environmental problems caused by food waste and millions of people starving, food waste is a worldwide problem that needs to be tackled. We will do what we can to do just that. The mission is clear. With 1.3 billion tonnes of food going to waste every year, we want to create a world without food waste where food produced equals food consumed.
Anything else just doesn't make sense.